Social Media

Twitter: how Musk has redefined the app

Twitter is a popular social media app loved by most around the world. An app where individuals can create and their ideas while also getting informed on news in a blink of an eye. Individuals can tweet out anything that isn’t offensive or harmful, and they can follow any accounts that spark their interest. Users can also connect with their friends and family members on the app.

Recently, there has been change in the Twitter industry, when Tesla CEO Elon Musk initiated the acquisition of the American brand. This change shocked the world, as most were comfortable with how the app was running and were very anxious and nervous to see what Musk would do with the company.

At first, Musk didn’t go through with the deal when he acquired the company in April, after months of court trials, with Twitter and Twitter share holders themselves, Musk finally went through with the deal on October 28th. Around a week later, Twitter announced in an email that the company will begin layoffs that were cutting an estimated amount of 7,500 workers in the company’s workforce. This announcement shocked most and the company seemed doomed.

On November 9th, Twitter released a new subscription for users “Twitter Blue,” which allows users to access a verification label if they pay $8 a month. Twitter previously used verification labels for celebrities, politicians, companies and other figures that are notably known by the world to keep out imposters. Well, the new subscription at first did the opposite of that. Parody accounts were swarming the feeds, writing all kinds of inaccurate information using the new verification that Twitter Blue offered. There were imposter accounts for George W. Bush, Elon Musk, Kanye West, Donald Trump, etc.

Around mid December, about a month after the release of Twitter Blue, Musk posted a public poll, asking his followers if he should step down regarding his newly acquired position at Twitter, claiming that the results will further base his decision. The results arrived around 24 hours after when the poll concluded. The result of the poll was exactly what most average Twitter users would expect, Around 17 million people took a vote in the poll, with 57.5% voting that Elon should step down as CEO, Musk did not immediately respond but then later came out with a tweet stating “I will resign as CEO as soon as I find someone foolish enough to take the job!” 

The future of the company now is really uncertain, with Musk still the CEO. While some believe that this is the end of Twitter; others think quite the opposite, claiming that this is in Twitter’s best interest, and a way to fully reach the app’s potential. While one thing is for sure, Musk is CEO and will be until someone “foolish enough to take the job” takes a swing at the bat and takes over as the owner.

Categories: Social Media

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