Low Temperatures and Tickets
By A.S. Kinsman
It turns out that even the mighty Super Bowl is vulnerable to the weather of the wild Northeast. The chosen venue to host the annual mega-football game this year is the MetLife Stadium in New Jersey; a state, like many others in the country, that is currently plagued by an unusually cold winter.
The same frigid temperatures that have sunk their frozen talons into the Northeast and much of the nation for the past several weeks are forecasted to stay, even into Super Bowl Sunday.
Spectators watching this year at the stadium may feel more than a little uncomfortable. Temperatures will stay well below freezing, with an expected average of twenty degrees Fahrenheit. Forecasters are predicting one of the coldest Super Bowls in recent memory this year as a second block of arctic air hovers over New York and New Jersey. There is also at least a 30% chance of snow, and the possibility of a significant snowfall event that could postpone the Super Bowl game, or force it to a new location at the last minute.
Low temperatures mean lower ticket prices for attending the game. The cheapest ticket on ticket exchange Stub Hub was $1,277.50 at midday on January 25th, 2014. This has dropped from the price the day before, when ESPN calculated that a $1,779 ticket was $409 cheaper than at the same time last year and $809 than in 2012.
Despite this, NFL officials remain unconcerned about both turnout and takings – the most expensive ticket on offer is a heated suite for a mere $686,720.
Unfortunately for most people who find half a million dollars a little hard to come by, the MetLife Stadium is open to the elements, with no roof to cover the playing field – or the spectators. The majority will not be inside of heated suites. Combining below-freezing temperatures and a possibility of snow, it is likely that the ticket prices will fall even more. Already, tickets are at the lowest level in at least two years.
The last two Super Bowls have been held in temperature-controlled domes in Indianapolis and New Orleans. In the Northeast, there is always a chance of heavy snow on any day between the months of December and March. There is speculation that the game could be postponed if faced with heavy snow – an outcome that would surely bring questions about the decision to hold the game in an uncovered stadium in the Northeast.
Analyst Ram Silverman, of Golden Tickets in Plano Texas told ESPN: ‘The price has to get down to that point where people will say, ‘I’m going even if my team isn’t in it’. There are millions of people in the tri-state area who have the money to do it, and some of them are going to say, ‘I just don’t care about the weather for that price.”
Nonetheless, ticket brokers will still make a profit from ticket sales, even if they are not as big as previous years. The main question remains: how many spectators will still brave the elements for a chance to see the football game of the year?
Tickets are on sale now.