Arts & Culture

Typography

In simple terms, typography is the style or look of a typeface or a font(yes they are different). However, it goes much deeper than that. Typography serves many purposes, those can include evoking emotions, creating a consistent brand, and making the words easy to read. However, typography can also refer to the act of creating a font or typeface. For example, calligraphy is a type-face that is created via hand lettering, it is done by many artists around the world and has become a very popular form of typography. Good typography is the key to success and yes it may seem confusing at first but trust me once you get the hang of it it’s like riding a bike. There are a lot of technical terms that you can start to learn to expand your knowledge of typography. To start you off I included a list of 7 very common terms in the typography world and their definitions!

Typeface: describes characters that share common design features. For example, Times New Roman is a typeface that shares common characteristics.

Font: This is a little more specific. It refers to the particular weight, size, style, and effect of a typeface. Most typefaces consist of a number of fonts.

Type Size: refers to the size of a font or typeface. It can also be called point size.

 Alignment: refers to where the text is located on the page. There is left-aligned, which begins each line along the left margin of the document. There is right-aligned, which begins each line along the right margin of the document. There is a centered, which as the name implies centers each line of text, leaving the same margin on both sides.

Tracking: is simply a typographer’s term for letter spacing. The term is often confused with kerning. However, it is different because tracking spaces out all the letters universally.

Kerning: refers to the spacing that exists between two single letters. 

Leading: is simply the distance between two lines of text. This is very important because if lines are too spaced out they will be very difficult for a reader to follow. Leading is also a great tool to make your content stand out. It can engage more readers since good leading improves legibility.

Another key point of typography is the different types of fonts that can be incorporated into a design. Here are 3 types of typefaces that are most commonly used. The first two typefaces are the most common and are used almost everywhere from packaging to books. However, before we talk about these typefaces I have to explain to you what a serif even is. A serif is a small line that is attached to the letters. It’s that simple! Now, what are the 2 most common typefaces? They are sans-serif and serif now you might be wondering what the difference is, and it’s actually pretty simple. A sans-serif typeface has small lines attached to the letters. A serif typeface does not have the small lines attached to them. There is another very popular typeface, However, this one is very different. It involves the art of producing hand-lettered art that is decorative. It is called calligraphy and over time it has become truly an art form. The typeface features beautiful and unique letters that are breathtaking. It may not seem like it matters what font you choose in your designs or even your writing, however that is not true at all! Different Typefaces provoke many feelings. For example, sharp lines can create the impression of anger.

Want to learn more about typography? If so then you are in luck! SMCC offers a course all about typography! And I know from personal experience that the class will teach you all kinds of tips and tricks to improve your typography.

Categories: Arts & Culture

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