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The New, Old World of Apple

By Nathan Ryer

The annual product rollout for Apple brings the all-new iPhone 14 to market. With this new model ready to debut, it brings to mind past criticisms from previous rollout days.  

Apple has been known to be far behind most android models in the past as far as features go. Many consider most iPhone releases to be a mere re-release of the previous generation phone with very few improvements. This leaves the big question- will these changes be enough to set the iPhone 14 apart or will it just feel like a relabeled version of the previous generation iPhone as many have in the past?

One of the most glaring criticisms for Apple regards “the notch.” This refers to the black portion at the top of the screen that houses the forward-facing speaker and camera. When the notch first made its appearance in the iPhone X, people questioned it as it took up a portion of the screen, making that portion useless. This year, however, Apple has decided to lean into the notch and has integrated it into a crucial part of the phone, now dubbing it the dynamic island. In their press release, Apple describes the new feature: “The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities.”. Designers say this island will be home to all notifications. In the keynote, examples of notifications can be seen appearing to expand outwards from the notch, losing their once opaque appearance, now showing off a sleek black window.

Image from TrustedReviwes.com

In addition, this year, Apple is ditching its smaller designs in favor of larger “plus” models. Instead of having a mini model, they will keep the standard iPhone as the smallest size and will be adding a “plus” model to the lineup. Apple engineers say the plus model will be identical hardware-wise to the base model iPhone, but it will boast a bigger screen than its cheaper counterpart. This plus model, however, is not a new concept; it is something that has been seen in the Android world for quite some time, most notable is the Samsung line of galaxy phones, going all the way back to the first generation of the product in 2011.

Other features of all iPhone models include extended battery life, with the pro models housing the largest battery of any iPhone to date. These new phones also house a wide range of new software features based on consumer safety. One of these features is known as crash detection. Most new phones these days have a built-in accelerometer, the new iPhones will use this to detect automobile accidents and call for help on their own. Apple, however, has been far behind most android models in the past as far as features go. Many consider most iPhone releases to be a mere re-release of the previous generation phone with very few improvements. This leaves the big question being, will these changes be enough to set the iPhone 14 apart? Or will it just feel like a relabeled version of the previous generation iPhone as many have in the past?

Apple has also announced a new line of accessories to compliment the iPhones. New to the smartwatch market is the Apple Watch Ultra. They have also released a new generation of AirPods. In an unusual turn for Apple, these new accessories will use the same charger, meaning you no longer will have to have a different charger for every device. These new devices also come with a new plethora of features. The new AirPods models will now come with four sets of ear tips in hopes to have a size that fits everyone; they also come with extended battery life and technology to scan a person’s inner ear to learn the shape and help provide the best possible sound experience. The new AirPods Pro can be acquired for a starting price of $249.

Regarding the all-new Apple Watch Ultra, it will boast the biggest battery of any Apple watch, being able to go up to 36 hours on one charge during normal use, and up to 60 hours on low power mode. It will also house the biggest screen the apple watch has seen, with a 49-millimeter bezel. The new screen will also be the brightest one yet, as well as the most durable; the new screen is made from sapphire, making it incredibly resistant to scratches and breaking. There are also many new software features coming with the new generation including some shared with the iPhone such as crash detection. With these new features also comes a significant price increase. The basic Apple watch models can be acquired starting at $399, which is standard pricing for flagship watches these days. The all-new ultra model, however, comes in a price starting at a staggering $799.

With pricing coming in at the highest of any new smart device, many will find it hard to justify the Apple watch over its competitors. Their biggest competitor is the Samsung galaxy watch 5. Samsung also offers bass and pro models; however, their top-of-the-line pro model comes in at only $450, almost half the cost of the Apple watch. The major dividing factor is that both watches function best when used in their home ecosystem, Apple with IOS and Samsung with android. But does more expensive really mean better in this case?
For more information on Apple’s new line of products, you can view this year’s keynote at https://www.apple.com/apple-events/.

Categories: Uncategorized

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